Getting One Thing Right

INTRODUCTION

A lot of brands don’t make it because, in the process of trying to get many things right, in the end, they don’t get anything right. A great brand is a privilege, and it’s a privilege best earned through an item, not through a collection. Designers and companies and founders think about collections. Consumers think about items.

That’s why the best way to start is by getting one thing right. So that you can go from product one to product two. Take as much time as you need to develop one product right, and prove it works - because if you don’t, no one is going to buy your next product too.

OBJECTIVE

The objective of delivering this message is because I am going to propose one item and also the key design elements SLEEK needs to spark. Developing Guidelines > After many years in the design business, I always say to clients that the guidelines are there for two reasons - consistency and creativity. Consistency is about showing the core toolkit elements, such as logo, colour codes, font selection, tone of voice, and creative headlines, whereas creativity is about showing how those elements come together, and how they’re used. Guidelines will benefit clients whether they’re producing something in-house or they’re working with another company.

One of the best ways to prepare guidelines is to show as many best-practice contextual applications as possible. Because of these guidelines, clients can see what their advertising can look like, how their social media profiles and messages can appear, and so on. To summarize, guidelines aren’t rules, they should enable creativity.

DESIGN PROCESS

When the design process is clear, the chances of success will be high, because we all know what we need to do and won’t be distracted. The trick is to simply seek to understand the client’s brand and vision. Therefore, we need to have a lot of conversations and correspondence to understand everyone's direction. Sometimes, we do some research and generate ideas.

If we ever find ourselves unable to think of different approaches, we walk away. We do something else. We don’t think about the project for a while. Sometimes the break can be as quick as a pop-up magic solution.

VISUAL DESIGN

Once we decide on the visual design of the brand guidelines (new logo, corporate colour, pair of fonts, tag headline, and sub-headline). We have to communicate our plan to our ideal clients to launch a new identity for the business entrepreneur. This includes uploading file formats such as PDF, JPG, and PNG on the website for the client's resources. Moving forward, we will create a design template that includes: Newsletter, Poster, Website, Sales Document, Marketing Materials, and so on. All these need time to manage.

OUTCOME

This idea could make a positive impact on Sleek people and start-up customers who care about our brand and marketing communication. And yet, it could also interest people to learn a technique of brand guidelines. On the other hand, it’s important to clarify the thinking behind an identity because this gives direction to its usage. To push clients forward with a particular creativity and innovation system.